my fashiontine

  New York - 2020, Ralph Lauren Corp. The American Giant Ralph Lauren reported losses of $1.82 per share after the first quarter in the pandemic crisis, even greater than the pre-predicted $1.73 that analysts expected. The luxury clothing brand is scrambling even considering revamping  its structure to avoid the fate of their retail rivals that have not survived this new crisis.  The companies latest report showed a significant adjustment loss per share citing, its evaluating "long-term operating structure to align with our evolving stratgeic priorities", with the main focus surround 6 main areas; how to  organise teams, corporate  office, real estate footprint, product sales and overall portfolio brands.  "This strategic review is poised at setting up strategies for the next several years as not only the business but the world emerges from the current health crisis", Chief Executive Partice Louvet said. "We are making sure that we're set up to win. There i...

Coco Chanel was one of the most forward thinking icons within the fashion world at the turn of the 20th century.  Living ontop of her little shop, Coco Chanel dreamed of a future where she would see her bags and clothing adorning the rich and famous. What she didnt realise was her brand was set to become one of the most illustrious and sought after brands to ever integrate into the high fashion industry. Her hand quilted patterned bag and intertwining CC logo have been the most identifiable features and set up Chanel to really be the creme del la creme of the luxury industry.  But it is Chanel's announcement of their newest limited edition release that really has tongues wagging.  Chanel website  for more  Opening a box can be a decision on pandoras scale, Opening a box with Chanel's features emblazoned - the decision is already made.  What to expect, from Chanels limted edition box set is 4 mini bags that best represent Chanel. The case itself speaks volum...

It's no secret the pandemic has had devastating effects across the board, on both human life and economically. But with many sectors taking a hit from forced closures and mass unemployment, the luxury market division is no stranger to taking one of the biggest hits during a crisis like this.  I know i for one, find that when my wage gets cut, or my hours scaled back my mode of thinking changes dramatically. Caring about purchasing anything that isn't deemed a necessity is suddenly pushed back until i have more sufficient funds or a stabler job prospective. Unfortunately, as much as i love to buy new designer bags, clothes and shoes the reality is they take a backseat to buying groceries, heating and mortgage repayments.  In the past, to combat this luxury brands have lowered their price to accomodate for the cut wages, job losses and all round shrinkage of the economy. They are lowered to the point where they are still expensive but less expensive than previous months. They ha...

The newest seasonal collection to drop from Fendi is the Fendi X Mr. Doodle. London based artist Sam Cox is the brain child behind the Mr. Doodle, his works consumer walls, furniture and many other surfaces. With a continued virus like pattern that seem to never end, his works are often referred to as 'graffiti spaghetti'. With a continuous cluster of characters, objects and patterns grouped together in a formation that seems forever growing.  Fendi has collaborated with Mr.Doodle to bring out a sensational collection which really encapsulates the novelty behind Mr.Doodles creativity.  From lining the Peakaboo bag to covering apparel in this brilliant 'graffiti spaghetti', this extremely limited collection is probably one of my favourite Fendi has released this year. 

California Sky! The collection on so many peoples mind.  I must say i was incredibly surprised when Fendi dropped its latest collection,  the theme revolved around a muted black and white colour scheme. Which isnt the bright summery colour scheme i had predicted would come from Fendi - who in the past has been all about using colour as a way to express their brand. I have also found this new collection is probably one of the most afforable collections Fendi has ever brought out. With the ever present FF logo, this new collection showcases a collection that is elegant yet still modern.  I have to say, i am both pleasantly surprised by the inclusion of athleisure and similarly astounded that Fendi is really broadening its scope. This collection is also probably one of the most affordable collections Fendi has produced in a while.  Fabric leggings retailing for $790. Even though i haven't been a fan of knit in the past, i am really enjoying this new guitar bag. With a m...

Louis Vuitton is extending their pre-launch party to a virtual audience, and i am in love. With a new pallet of seasonal colours, Louis Vuitton has new styles of the Dauphine (Pictured) in the original monogram canvas along with a wide array of colours.  The new edit also includes the new bad made famous by many instagram influencers, the LV point 9. This design has really changed the way LV is perceived by the younger generation, with a more milder toned bag without the canvas print, this new LV point 9 is a leather only bag with a large LV Logo. But my favourite new bag that has been added to the LV family is montosouris backpack, available in 3 absolutely stunning colours, dark grey brown (Tourterelle), white(creme) and black(noir).  This new backpacks will set you back a pretty penny, the online exclusive cost $3900. With the fashion house reinterpreting the 1994 iconic montsouris backpack - a golden buckle, playful yet subtle LV charm and leather interior the iconic membe...

In the last decade reusable materials have really been the focus of many within the fashion landscape. With Ralph Lauren pioneering this incentive by  introducing the 'Earth polo' incentive which has removed nearly 8 million bottles from the ocean, and recycled them into shirts. Gucci has officially jumped on this bandwagon with their newest collection, 'The sustainable collection'. Personally, i am really impressed with high fashion labels doing their best to really emphasis the global issue of recycling. The incentive by Ralph Polo was a real game changer in this landscape.  It was this driving force that really changed Gucci's new collection 'bringing positive change in order so secure our collective future'. The new collection is titled Gucci equilibrium - and it is their commitment to generate positive change for people and our planet. With a low key feel to each new piece created and in hughes of burnt organge, black and yellow this new collection comp...