Gucci - pre-fall, the excitement was felt amongst the millenial generation as they cued in front of the marble doors awaiting to see the latest. It's no secret in the last 10 years Gucci has lead the charge in the most sought after designer brand, especially among the millennial generation. if i'm not mistaken it was part of the reason the saying 'It's all Gucci' cottoned on and became the newest slang term to describe when things going well.
Let's not forget the Gucci slides, that have been on everyone's wish list, since the brand targeted the younger generation.
With the introduction of the new collection, Gucci diversified itself from the luxury market. With the introduction of pastel colours that add a light hearted feel to the newest collection, medling in with the tradition tan printed Gucci logo.
image reference: https://www.gucci.com/au/en_au/pr/women/handbags/mini-bags-for-women/gg-marmont-mini-bag-p-446744DTDIP4928
image reference: https://www.gucci.com/au/en_au/pr/women/handbags/mini-bags-for-women/gg-marmont-mini-bag-p-446744DTDIP4928
I am really enjoy the original print that gucci is so accustomed to, i find the addition of pastel colours into the collection to bring a breath of fresh younger air into a colour palette that can sometimes seem to staple and almost bland.
With the addition of pastel flavoured clothing and shoes, this collection is one that sure to have the millennial faithfuls continuing to line up in the hallowed glass doors of Gucci.
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