my fashiontine

In the last decade reusable materials have really been the focus of many within the fashion landscape. With Ralph Lauren pioneering this incentive by  introducing the 'Earth polo' incentive which has removed nearly 8 million bottles from the ocean, and recycled them into shirts. Gucci has officially jumped on this bandwagon with their newest collection, 'The sustainable collection'. Personally, i am really impressed with high fashion labels doing their best to really emphasis the global issue of recycling. The incentive by Ralph Polo was a real game changer in this landscape.  It was this driving force that really changed Gucci's new collection 'bringing positive change in order so secure our collective future'. The new collection is titled Gucci equilibrium - and it is their commitment to generate positive change for people and our planet. With a low key feel to each new piece created and in hughes of burnt organge, black and yellow this new collection comp...

The start of a new season signals to ever die heart fashionista of a whole new plethora of clothing, handbags, jewellery and shoes to add to our collection. I love watching the new season reveals, streaming fashion runways, perusing the new collection on the computer and watching influencers don the latest by my favourites. Seeing what direction the designer is taking the brand for the next few months, the colours, the contrasting shapes and the innovative creative takes on already staple items, are highlights for seasonal releases.  So i can say that i was shocked to hear Gucci's creative director, Alessandro Michele announce in an instagram statement that the multi billion dollar fashion brand has decided to, 'abandon the worn-out ritual of seasonalities and shows to regain a new cadence'. For me, Seasonalities were the staple behind luxury designer brands showcasing the newest creation and collection that adapts to the season at hand. However, being an Australian, the...

Pre- fall 2020. Luxury designers scramble to release their latest fashion master pieces.  Gucci - pre-fall, the excitement was felt amongst the millenial generation as they cued in front of the marble doors awaiting to see the latest.  It's no secret in the last 10 years Gucci has lead the charge in the most sought after designer brand, especially among the millennial generation. if i'm not mistaken it was part of the reason the saying 'It's all Gucci' cottoned on and became the newest slang term to describe when things going well.  Let's not forget the Gucci slides, that have been on everyone's wish list, since the brand targeted the younger generation.  With the introduction of the new collection, Gucci diversified itself from the luxury market. With the introduction of pastel colours that add a light hearted feel to the newest collection, medling in with the tradition tan printed Gucci logo.   image reference:  https://www.gucci.com/au/en_au/pr/women/han...