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Tiffany at odds with LVMH

 One of the partnerships to ever be struck in the high fashion world, occurred on the 6th of January this year. Arguably, with the pandemic sweeping through the globe, it was not a shock to see the one of the most prolific deals struck between jewellery giant Tiffany and co and the global conglomerate LVMH (which owns some of the most notable brands such as Louis Vuitton, möet and Dior) has suddenly been scrapped. 


The scrapping of such a deal would seem as some put it - an unfortunate casualty of the COVID crisis, but this deal went far beyond just a simple changing of owners. LVMH brought tiffany for 16bn USD. Its not small feat and it also valued the shares of Tiffany and co at over $200 per share. Losing this deal would drastically change their share price value and not to mention would mean that Tiffany would lose some serious street cred. Its no secret that all high fashion luxury labels are owned by the LVMH bracket and to be associated then removed from that status would seriously hurt the Jewellery giant. 


So what now? Tiffany is not taking this back out lightly and have no decided to sue LVMH and its owner Bernard Arnault for the 16bn they were orginally meant to be payed out. To me it looks like the new straggling Tiffany and Co are in some serious damage control and a quick injection of cash to help them continue to ride out the rest of this fall out from the COVID pandemic. Will it be enough to save them? or will Tiffany fall at the weigh side like many other labels and brands throughout this difficult time? 


I guess what we do know... the monumental deal uniting the fashion magnate and the jewellery power house is a no go. 

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