my fashiontine

 Prada has just released its newest SS21 collection - which is a first time collaboration with Miuccia Prada and Raf Simons. When i first saw this collection my thought was -YIKES. And i honestly dont say that lightly. What purple flying frogs were these two thinking when they put this collection together?  Nearly every single shirt has the most forbidding, obvious, grungy badge sewn into the neck of the top of the Prada tag. Like you need to literally show people you are wearing a designer label shirt? For me designer fashion should be recognised because of the style, material, cut and sheer elegance  of the clothing - not because there is a giant sign hanging from my neck telling the world this is couture.  The following items to grace the runway were just as cringe as the predecessors. The thin parkers that looked like Prada labelled straight jackets - tying up at the back. The jumpers with perfect circles cut ou t all over it, wasn't too bad. But it really remi...

 One of the partnerships to ever be struck in the high fashion world, occurred on the 6th of January this year. Arguably, with the pandemic sweeping through the globe, it was not a shock to see the one of the most prolific deals struck between jewellery giant Tiffany and co and the global conglomerate LVMH (which owns some of the most notable brands such as Louis Vuitton, möet and Dior) has suddenly been scrapped.  The scrapping of such a deal would seem as some put it - an unfortunate casualty of the COVID crisis, but this deal went far beyond just a simple changing of owners. LVMH brought tiffany for 16bn USD. Its not small feat and it also valued the shares of Tiffany and co at over $200 per share. Losing this deal would drastically change their share price value and not to mention would mean that Tiffany would lose some serious street cred. Its no secret that all high fashion luxury labels are owned by the LVMH bracket and to be associated then removed from that status wou...

  New York - 2020, Ralph Lauren Corp. The American Giant Ralph Lauren reported losses of $1.82 per share after the first quarter in the pandemic crisis, even greater than the pre-predicted $1.73 that analysts expected. The luxury clothing brand is scrambling even considering revamping  its structure to avoid the fate of their retail rivals that have not survived this new crisis.  The companies latest report showed a significant adjustment loss per share citing, its evaluating "long-term operating structure to align with our evolving stratgeic priorities", with the main focus surround 6 main areas; how to  organise teams, corporate  office, real estate footprint, product sales and overall portfolio brands.  "This strategic review is poised at setting up strategies for the next several years as not only the business but the world emerges from the current health crisis", Chief Executive Partice Louvet said. "We are making sure that we're set up to win. There i...

Coco Chanel was one of the most forward thinking icons within the fashion world at the turn of the 20th century.  Living ontop of her little shop, Coco Chanel dreamed of a future where she would see her bags and clothing adorning the rich and famous. What she didnt realise was her brand was set to become one of the most illustrious and sought after brands to ever integrate into the high fashion industry. Her hand quilted patterned bag and intertwining CC logo have been the most identifiable features and set up Chanel to really be the creme del la creme of the luxury industry.  But it is Chanel's announcement of their newest limited edition release that really has tongues wagging.  Chanel website  for more  Opening a box can be a decision on pandoras scale, Opening a box with Chanel's features emblazoned - the decision is already made.  What to expect, from Chanels limted edition box set is 4 mini bags that best represent Chanel. The case itself speaks volum...

It's no secret the pandemic has had devastating effects across the board, on both human life and economically. But with many sectors taking a hit from forced closures and mass unemployment, the luxury market division is no stranger to taking one of the biggest hits during a crisis like this.  I know i for one, find that when my wage gets cut, or my hours scaled back my mode of thinking changes dramatically. Caring about purchasing anything that isn't deemed a necessity is suddenly pushed back until i have more sufficient funds or a stabler job prospective. Unfortunately, as much as i love to buy new designer bags, clothes and shoes the reality is they take a backseat to buying groceries, heating and mortgage repayments.  In the past, to combat this luxury brands have lowered their price to accomodate for the cut wages, job losses and all round shrinkage of the economy. They are lowered to the point where they are still expensive but less expensive than previous months. They ha...

The newest seasonal collection to drop from Fendi is the Fendi X Mr. Doodle. London based artist Sam Cox is the brain child behind the Mr. Doodle, his works consumer walls, furniture and many other surfaces. With a continued virus like pattern that seem to never end, his works are often referred to as 'graffiti spaghetti'. With a continuous cluster of characters, objects and patterns grouped together in a formation that seems forever growing.  Fendi has collaborated with Mr.Doodle to bring out a sensational collection which really encapsulates the novelty behind Mr.Doodles creativity.  From lining the Peakaboo bag to covering apparel in this brilliant 'graffiti spaghetti', this extremely limited collection is probably one of my favourite Fendi has released this year. 

California Sky! The collection on so many peoples mind.  I must say i was incredibly surprised when Fendi dropped its latest collection,  the theme revolved around a muted black and white colour scheme. Which isnt the bright summery colour scheme i had predicted would come from Fendi - who in the past has been all about using colour as a way to express their brand. I have also found this new collection is probably one of the most afforable collections Fendi has ever brought out. With the ever present FF logo, this new collection showcases a collection that is elegant yet still modern.  I have to say, i am both pleasantly surprised by the inclusion of athleisure and similarly astounded that Fendi is really broadening its scope. This collection is also probably one of the most affordable collections Fendi has produced in a while.  Fabric leggings retailing for $790. Even though i haven't been a fan of knit in the past, i am really enjoying this new guitar bag. With a m...