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COVID impact on luxury

 2020 has been one giant... i'm just going to say it Cluster duck of a year. But from trial comes triumph, with some companies absolutely flourishing and some gurgling down the toilet. The unfortunate need for companies to pivot, has left some with no choice but to close down. From fashion shows being streamed online, and shop closures. Luxury has relied heavily on their online presence to continue their revenue and trading through the pandemic. With many economist predicting an economic down turn, decrease in sales and all round shrinkage in the luxury niche.  I am of the opinion that the luxury category was only minimally affected by this crisis, and i think the recent black Friday sales have proved that the desire for luxury items is well and truly alive and well. With Valentino nearly selling out of their sale items within the first 48 hours.  I know crazy right?! and Valentino wasn't the only luxury brand that experienced literal sell out crowds, with Dior, Balenciag...

fendi ski wear

 It's that time of the year again. The air has the unmistakable smell of cloves and pine cones. Chest nuts are being roasted and the mercury has dipped below 50 degrees.  Yep thats right. Winter is officially coming. The ski season is merely days away from opening and there is no better way to get ready for this years alps than with some new fashion. From relaxing in day spas to zipping down black diamond slopes, the ski season just like any other season is brimming with designers newest collections. Just waiting to be discovered and shared. Fendi's new ski collection has me so excited. With its signature yellow and black hues, Fendi is bringing fashion to some of the most visited winter regions. How stunning is this body suit? With its slimming features and flaired pant legs (Perfect for over ski boot access). This body suit will help you too look chic, stylish while still being comfortable and warm. With reinforced details across the knee and a zip on the back for easy remov...

Louis Vuitton - really upping their game

Hello my fellow fashionistas,  Can i just say what we are all thinking. Louis Vuitton has really shown they are goals with their new releases. I think i added about 56 new things i need in my life - starting with the new introduction of woven patterned goods. Today i'm going to share with you my top 3 picks of bags in the new collection. how stunning is the pochette metise with this new woven pattern ? It also comes in an elegant burgundy and white. This new patter is now is all our favourite LV styles.  Ahh i honestly am falling in love with this bag with each breath i take. The next new design that i am absolutely  melting for is the Neonoe in this Coffee colour. The new concept behind the large monogram letters just adds a whole new level to the bag. The last one that is actually a new bag for LV Fold Tote PM . The versatility that this bag brings to the table is phenomenal.      It is easily a going out/ evening out bag folded in or even just a regular...

LV SS21 collection release

 The new release of louis vuitton ss2 1 on October 7 has me seeings green. The spring inspired collection was the artistic genius of Nicholas Ghesquières. The stunning new pieces are shades of green. Keeping to the iconic monnogrammed LV theme the new designs are lifted adding to the collection of already stunning pieces. In yet another virtual show. The new way and safest way to showcase designers new looks. 

Prada SS21

 Prada has just released its newest SS21 collection - which is a first time collaboration with Miuccia Prada and Raf Simons. When i first saw this collection my thought was -YIKES. And i honestly dont say that lightly. What purple flying frogs were these two thinking when they put this collection together?  Nearly every single shirt has the most forbidding, obvious, grungy badge sewn into the neck of the top of the Prada tag. Like you need to literally show people you are wearing a designer label shirt? For me designer fashion should be recognised because of the style, material, cut and sheer elegance  of the clothing - not because there is a giant sign hanging from my neck telling the world this is couture.  The following items to grace the runway were just as cringe as the predecessors. The thin parkers that looked like Prada labelled straight jackets - tying up at the back. The jumpers with perfect circles cut ou t all over it, wasn't too bad. But it really remi...

Tiffany at odds with LVMH

 One of the partnerships to ever be struck in the high fashion world, occurred on the 6th of January this year. Arguably, with the pandemic sweeping through the globe, it was not a shock to see the one of the most prolific deals struck between jewellery giant Tiffany and co and the global conglomerate LVMH (which owns some of the most notable brands such as Louis Vuitton, möet and Dior) has suddenly been scrapped.  The scrapping of such a deal would seem as some put it - an unfortunate casualty of the COVID crisis, but this deal went far beyond just a simple changing of owners. LVMH brought tiffany for 16bn USD. Its not small feat and it also valued the shares of Tiffany and co at over $200 per share. Losing this deal would drastically change their share price value and not to mention would mean that Tiffany would lose some serious street cred. Its no secret that all high fashion luxury labels are owned by the LVMH bracket and to be associated then removed from that status wou...

Ralph Lauren report decrease in quarterly sales during pandemic

  New York - 2020, Ralph Lauren Corp. The American Giant Ralph Lauren reported losses of $1.82 per share after the first quarter in the pandemic crisis, even greater than the pre-predicted $1.73 that analysts expected. The luxury clothing brand is scrambling even considering revamping  its structure to avoid the fate of their retail rivals that have not survived this new crisis.  The companies latest report showed a significant adjustment loss per share citing, its evaluating "long-term operating structure to align with our evolving stratgeic priorities", with the main focus surround 6 main areas; how to  organise teams, corporate  office, real estate footprint, product sales and overall portfolio brands.  "This strategic review is poised at setting up strategies for the next several years as not only the business but the world emerges from the current health crisis", Chief Executive Partice Louvet said. "We are making sure that we're set up to win. There i...